Beauty bonanza at The Mall Blackburn

When The Mall Blackburn transformed into every makeup lover’s dream – ICG’s PR team were on hand to shout about it.

As part of its week-long ‘Make Every Day Beautiful’ event, The Mall hosted a day dedicated to all things beauty which featured makeovers, demonstrations and the chance for shoppers to become a cover star for the day!

The PR team pulled out all the stops, promoting the day’s events on both the shopping centre’s social media channels as well as distributing press releases far and wide across Lancashire.

On the day, the PR girls took to Facebook Live to showcase the different demos, hosted by New Yorker, Tyrese Kyle-Brown, as well as assisted with setting up the perfect picture opportunities.

You can see all the action of The Mall’s beauty day here: