BOO-tiful creative for Dalton Park

We love anything that’ll get us in the spirit of Halloween so when Dalton Park got in touch to help promote its Scare Academy, how could we say no?


“So, what’s the Scare Academy?” You might be asking… For the first time the North East outlet shopping centre is offering a live, immersive experience to its shoppers, where daredevils can go on a journey of spooky silent discos, scary selfie spots and the chance to learn the great art of wizardry!


ICG’s design team got to work to bring the event to life, creating window vinyls for the event’s location, animated assets for the website and social media as well as an eye-catching design for bus sides.


BOO-tiful creative for Dalton Park


Each piece of creative tied into one another featuring gruesome slime, watchful scary eyes and a strong bold font in a bright orange!


To support the designs, our PR team spread the message far and wide about the event, racking up coverage in local news outlets including the Sunderland Echo and the Hartlepool Mail.


In the North East and fancy a scare? The event is now sold out but is still offering walk-in slots on a first come first-served basis.