ICG creates fashion magazine for retail client Junction 32

Outlet shopping centre Junction 32 commissioned ICG to design a magazine to support their ‘Sprint into Spring’ fashion event.

The 16 page magazine retained all the editorial feel and glossiness of a monthly fashion magazine. The inspirational cover, stylish layouts and bespoke photography showcased the centre’s strong fashion credentials and promoted the wide range of brands available at the shopping centre.

The magazine also incorporated exclusive retailer discounts and offers, trend tips and an edited selection of new season spring products. Supplementing Junction 32’s on-site event activity, this publication was a unique way of targeting shoppers, copies were handed out to customers throughout April.