ICG marketing survey – the results are in

At the start of 2022, we asked our clients about their marketing priorities and challenges for the next 12 months.


We wanted to gauge sentiment and compare the results against last year’s Spring Loaded survey, which was undertaken at the height of the pandemic.


This year we wanted to know what, if anything, had changed? Was confidence now higher? Are different channels in use? And, how much planning is being carried out?


We are delighted to bring you the ICG Marketing Survey 2022 – a snapshot of how people are feeling about their marketing activity for the year ahead.


The results are interesting.Please click here to download the survey.