We did it!

Team ICG pedalled, rowed and ping-ponged through the night to complete a 25-hour charity fitness challenge for Lancashire Mind. 


Cheered on by friends, family and clients, our 23-strong team took turns to keep the activity continuously going from 1pm on Friday 10th May to 2pm on Saturday 11th May.


So far, the challenge has raised over £1900 with individual sponsorship and cash donations still coming in.


The charity fitness challenge was part of our 25th anniversary celebrations with more events set to take place throughout the year. 




Roundup from ICG Brandbuilders on Vimeo.


 Amy Bond, Community Development Coordinator at Lancashire Mind, joined us for the final countdown.


She said: “We were thrilled to have ICG’s support for their charity fitness challenge – it represents a lot about what Lancashire Mind is about.


“The event sums up the ‘five ways to wellbeing’ which includes getting active, giving and connecting. To see people coming together and encouraging each other with a real team spirit is fantastic.


“Well done to everyone who took part and supported ICG. The money will be used to support community projects across Lancashire focusing on prevention.”


Peter Cobley, Joint Managing Director at ICG, said: “Every single member of staff contributed to our charity challenge and it was brilliant to see the team spirit shining through.


“The team dug deep to keep it going especially during the middle of the night – we had lots of supplies to keep us going, and being part of such a great bunch certainly kept morale up.


“We would like to thank everyone who has supported us – our friends, family and clients. We are now enjoying a well earned rest.” 


Lancashire Mind, the county’s leading mental health charity, raises awareness of mental health and gives people the tools they need to improve and maintain their mental wellbeing.


It works with schools, workplaces and communities to build resilience and support people, identifying ways to remove barriers to good mental health.


Later on this year, individual ICG staff members also plan to take part in Lancashire Mind’s annual Mental Elf run in Blackburn.