ICG transports logistics apprenticeship into the spotlight

ICG has been working with longstanding client BIFA (British International Freight Association) in the lead up to National Apprenticeship Week 2018.

This year National Apprenticeship Week runs from 5th – 9th March, coinciding with the launch of the industry’s new International Freight Forwarding apprenticeship.

Tasked with helping to promote the new apprenticeship to both employers and young people, our design and PR teams have been working closely with BIFA to create a range of downloadable marketing materials for their members.

The new assets include two A4 information sheets entitled ‘Tips For hiring an Apprentice’ and ‘Tips for Attending Careers Days,’ plus a ‘Careers in Freight Forwarding’ booklet which can be downloaded from their website.

We’ll also be rolling out a social media campaign in the lead up to the event and have designed a collection of creative graphics to run alongside their Tweets.

BIFA have uploaded our designs onto their dedicated apprenticeship page, which you can view here