Influencers indulge at Dalton Park

The girls (and guys) in the studio sure love a bargain, especially when it comes to all things beauty so you can imagine the delight when we heard our long standing retail client, Dalton Park, was opening the doors to premium health and beauty brand, Molton Brown.


It’s the first time the brand has been available at the North East outlet shopping centre so to create a little buzz ICG’s PR and social team invited Instagram influencers for an exclusive sneak peek at the store before the grand opening. 


The Instagrammers descended on the centre to showcase the pop up store’s offering which includes bath, shower and fragrance products, and a must-have advent calendar at the forefront of its Christmas line up.


For full audience transparency ICG briefed each of the bloggers on certain hashtags to use with #PRGift and #PressInvite labelled in their content. Each blogger compiled a series of Instagram Stories, which were then shared on Dalton Park’s platform. 


You can check out the content below and if you’re in the North East area, why not pop in to check out the new store and, dare we say it, make a start on your Christmas shopping.

This campaign couldn’t have come at a better time as the photo sharing platform turns 10 this week. Ten!