Posted on 04 May 2011
The Mall Blackburns marketing manager Samantha Butcher has been officially recognised as a fashion guru thanks to the ICG PR team.
Our great relationship with the features writers at one of The Malls primary target publications, The Lancashire Telegraph, meant that we had our finger on the pulse when the paper decided to add to the rota of writers for its Fashion and Beauty column.
With Samanthas fashion expertise and retail inspiration galore at The Mall Blackburn, the first summer festival fashion piece was a huge success and the paper has commissioned four more columns.
Look out for top tips on all things fashion and beauty in The Lancashire Telegraph each Saturday over the coming weeks.