Posted on 22 Jun 2012
A MAJOR rebranding project for supply chain management company Warrant Group has been successfully completed by ICG.
Warrant Group approached us to revitalise their logo and branding as it sought to fully embrace digital and traditional communication platforms.
The company wanted to retain its corporate colour palette but update its logo and create a branding strategy which could provide definition and identity to its people, products and services.
Greater depth of colour and gradient were introduced to the logo complemented by a wave and ripple design which became a motion graphic on digital output as well as a stylish design feature of printed material.
The animated brand mark gives motion and life to the design and demonstrates innovation and quality themes closely associated with the companys ethos and can do attitude.
New photography was commissioned for staff images and location based photography at the Port of Liverpool where Warrant Group's headquarters and key facilities are located.
The new logo and branding has been rolled out on a new website and social media platforms while a new company brochure, product information sheets, stationery and business cards have also been designed and printed.
ICGs PR team also worked on the project to provide copy writing, editing and proofing services; it is also embarking on a B2B PR campaign to raise awareness about Warrant Group in the logistics and business press. The digital and PR team also delivered a social media workshop to help Warrant Group create conversation strategies and educate staff about social media content and output.