Posted on 29 Mar 2012
For those who have not migrated to the Facebook timeline, the new style will be automatically transferred to all profiles from tomorrow!
According to early published research, the Facebook timeline is already having a positive impact for brands thanks to the visual impact of the cover image space and the wider layout.
The top image is the first thing people see when they land on a Facebook page and offers a great opportunity to use good photography that encapsulates businesses' products and services.
The wider layout is ideal for bespoke Facebook pages. For example, ICG has already transferred Blackpool Airport's Facebook page to the new timeline and has made the most of the wider format for its bespoke Welcome page, the Destination of the Month page and destinations map page. Visit Blackpool Airport's Facebook page here.
Businesses can encourage more followers to like them by providing additional content that is only available once they have hit the Like button.
The timeline format also allows followers to see company information over a time frame which is helpful if your business has a significant history or is celebrating an anniversary or landmark date.
As well as Blackpool Airport, ICG has also been designing new Facebook pages for retail client Realm which operates a series of shopping outlet villages throughout the UK.
For more information about how to make the most of your Facebook timeline profile, speak to our digital design team by calling ICG on 01772 679383 or email firstname.lastname@example.org