Posted on 22 Jul 2009
ICG’s PR team organised a photo-shoot with giant penguins on Blackpool seafront to celebrate the arrival of 16 penguins and the launch of their brand new enclosure at the town’s award-winning zoo.The photo-shoot captured the three giant penguins enjoying the seaside views, sitting on deckchairs, eating candy floss and playing in the sand.Holidaymakers looked on in amazement – not a sight you see everyday on Blackpool beach!The Blackpool Zoo penguin launch campaign resulted in coverage on Rock FM, BBC Online, BBC North West Tonight and a host of regional newspapers.
