Posted on 14 May 2020
The Scottish Racing Academy (SRA) is now firmly on the gallops to recruit the next generation to pursue a career in horse racing.
ICG has been working closely with the newly formed Scottish Racing Academy which has been set up to provide a well defined route into the horse racing sector for young people in Scotland.
Our design team created an iconic digital first logo and brand design which is instantly synonymous with horses and has been rolled out across a range of communication materials.
A comprehensive online presence has also only gone live to inspire students about the opportunities and help address the shortage of people going into the horse racing industry north of the border.
The website is packed with information about courses, qualifications, careers and training providers.
Our digital team used the Wordpress platform with CMS capabilities to give the client maximum flexibility to update the content.
ICG's PR team provided full copy writing support and project management to ensure the website was a 'hands down' success.