Posted on 10 Feb 2011
Realm specialise in the management and development of outlet shopping centres and villages across the UK and Spain. ICG has been tasked by the company to devise and deliver design solutions to promote outlets in five counties from Clarks Village in Somerset to Freeport Fleetwood shopping centre in Lancashire.
New branding concepts, outdoor advertising campaigns from bill boards to buses, on-site point of sale materials, and direct mail activities are all part of the exciting brief.
Our PR team is also working hard to promote Blackburns £66m refurbished shopping centre, The Mall. The centre which boasts leading retail names such as Debenhams, Primark, Next, Tesco and River Island selected ICG after a four-way pitch.
Weve already kick started the new year by achieving media coverage for The Mall Blackburns Retail Factor competition which offers a £10,000 prize package for a local start-up business including free trading space at The Mall Blackburn, mentoring and a place on an exclusive business course.