Digital Marketing Executive

An exciting opportunity for someone with a passion for Digital Marketing to join a dynamic and fast growing full service Digital, Marketing & PR agency, based in Preston, Lancashire.

ICG is looking for a Digital Marketing Executive to work with the wider digital team to create, develop, implement and drive Digital Marketing strategies that produce high ROI for our clients.

You will be joining a dynamic digital team with plenty of opportunity to learn and develop as well as exchange ideas. We are looking for someone who is looking to grow into the role and adapt to new requirements quickly.

Essential Skills:

• Digital marketing experience
• Content writing experience
• Social media management experience
• Familiar with Google Analytics, Meta Business Suite & Twitter
• PPC experience specifically within Google Ads
• Some broader marketing experience and understanding
• Willing to learn and engage with the wider agency. It will be a varied role and a chance to get involved with lots of different areas of marketing

Job Responsibilities:

The successful candidate will be supporting and working alongside the digital marketing team to help deliver the following:

• Social Media Management – Social media updates and paid social advertising across multiple client accounts
• Content Marketing – Producing good quality content (blogs, press releases, social posts, email content, landing page content) across multiple client accounts
• Marketing Strategy – Brainstorming digital marketing strategies with the wider team and helping with the execution
• E-mail Marketing – Helping create and distributing email marketing campaigns for various clients
• Website Content / Management – Updating website content on various client websites
• Reviewing Analytics and inputting on Client Reporting where required

Desirable Skills:

• Experience with WordPress and other website content management systems
• Experience with email marketing platforms such as Campaign Monitor and MailChimp

Alongside a fabulous working environment, competitive salary and package and career progression, we offer a number of additional benefits including a pension scheme, staff bonus scheme, 25 days holiday (plus Christmas Eve), annual staff weekend away and lots and lots of cake.