PPC-Manager

ICG is looking for a PPC Manger to work with the wider digital team to create, develop, implement and drive PPC strategies which optimise digital marketing spend to produce high ROI.

You will be joining a dynamic digital team with plenty of opportunity to learn and develop as well as exchange ideas. We are looking for someone who is looking to grow into the role and adapt to new requirements quickly.

Roles and Responsibilities:

• Manage and optimise paid search, display, video, paid social and shopping campaigns (Adwords & Bing Ads)
• Provide tracking recommendations for clients and maximise conversions
• Work with clients to brainstorm ideas and make recommendations
• Edit content and provide website recommendations including the creation of landing pages
• Working with ICG’s marketing teams to create strategies and deliver campaigns
• Produce regular client performance reports and strategic insights
• Take control and be the main lead on all PPC activities

Essential Skills:

• Excellent keyword research skills to identify, build and prioritise essential keyword sets
• Good understanding of digital marketing
• Excellent knowledge of Google Analytics, Google Ads and Bing/Microsoft Ads

Desirable Skills:

• An understanding of social media advertising including Facebook, Twitter, Linkedin & Snapchat
• Agency or big brand background is preferred but not essential

Alongside a fabulous working environment, competitive salary and package and career progression, we offer a number of additional benefits including a pension scheme, staff bonus scheme, 25 days holiday (plus Christmas Eve), annual staff weekend away and lots and lots of cake.