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Strategic marketing support for UK’s leading specialist hire company

A-Plant is the UK’s leading plant, tool and equipment hire company with 185 service centres and a range of specialist divisions across the UK.


Our design, PR and digital teams supported A-Plant’s in-house marketing managers to deliver strategic campaigns across multiple channels. We have dug deep to understand the company’s ethos and values and how they could be communicated to external and internal audiences.

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Campaign Creative


ICG was briefed with developing a campaign to demonstrate the full scale and scope of A-Plant’s service and expertise.


A two-minute animated video brought A-Plant to life, telling the story succinctly and dynamically through visuals, statistics and key messages.


Our creative and digital teams managed the process from storyboard to final delivery. We also produced eye catching assets to share on social media.

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Support for A-Plant's Divisions


With an event portfolio that includes Glastonbury, the London Marathon and RHS Flower Shows, A-Plant wanted to shout about its experience and capabilities.


We created a toolkit of materials to support their business development activity including isometric illustrations, web and social media assets as well as a digital brochure and a raft of case studies.


Our PR teams provide copy and project management to make sure the messages and content hit home with target audiences.

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Marketing Support


We work closely with A-Plant’s marketing teams to produce collateral for a diverse range of requirements.


Our design and PR teams worked together to produce A-Plant’s CSR brochure, writing content and delivering the layout.


We produce awareness campaign materials for new depots openings and relocations, from POS in-store to online web banners.


We have also produced materials to support A-Plant’s tender and bid proposals for major UK infrastructure projects such as HS2 and AMP7.

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