James Sharp & Co.

Local history meets digital age in stockbroker's new brand

James Sharp & Co is a firm of stockbrokers based in Bury, Greater Manchester.

 

With historical credentials stretching back to the 19th century, James Sharp needed a modern brand identity to convey trust, stability and professionalism. ICG provides James Sharp with marketing support to help them engage with current and new clients.

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New Brand

 

Drawing on the firm's heritage dating back to 1885 and its approaching 130th anniversary, a new logo was introduced featuring the firm's founding year alongside a classical colour palette of navy and copper.

 

Bespoke photography of architecture from around Bury town centre was used to reaffirm James Sharp’s northern roots and heritage.

 

As James Sharp’s marketing partner, we support them to produce a range of collateral including updated regulatory documentation such as reports and business terms and manage design, print and fulfilment requirements.

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New Website

 

A strong digital presence was required to signpost customers to market information, the impact of political and economic events and future proof new digital based services.

 

A vibrant and regularly updated market news section with relevant financial news and commentaries from the UK and around the world adds value to James Sharp’s range of services and expertise.

 

As well as full details of the teams and history, the website provides jargon busting content plus compliance and regulatory information.

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Email Marketing

 

Email marketing is a successful engagement tool for James Sharp’s client base with consistently strong performances.

 

The firm’s weekly e-newsletter, Stock Highlights provides links to market news alongside a weekly round-up of topical global news, a ‘risers and fallers’ style commentary and James Sharp’s key diary dates.

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