Junction 32

Delivering an outlet rebrand across all channels

Junction 32 is a retail outlet shopping destination located off the M62 in Yorkshire owned by Landsec, one of the largest commercial property development and investment companies in the UK

 

A new brand identity was introduced to help elevate the centre and attract new customers.

 

With detailed knowledge of Junction 32’s market proposition and its target audience, our teams provide exceptional levels of creative expertise, responding quickly and efficiently to all requirements.

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New Creative

 

ICG was tasked with getting the new brand out there to drive engagement and footfall.

 

Firsty, we commissioned and art-directed a commercial shoot to capture imagery and motion content and then we put the new brand and assets to work across all channels in line with Junction 32’s agreed marketing strategy and tactics.

 

The new logo and brand narrative was pushed out far and wide - on TV, social media, digital marketing, email marketing, radio and print ads. We managed everything from writing blog content to creating a Snapchat lense.

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On Site Marketing Collateral

 

Our creative teams worked with the marketing team at Junction 32 to provide on site collateral including signage, site guides and posters.

 

We also supported the teams on managing internal communications and general centre collateral.

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Specific Campaign Creative

 

Junction 32’s VIP campaign is an excellent opportunity for shoppers to get an extra 20 per cent off their outlet purchases.

 

ICG took the new brand style and brought it to life for the bi-annual sale event with a wide range of assets including e-newsletter alerts, promotions on social media and website - sign ups.

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