ICG was tasked with getting the new brand out there to drive engagement and footfall.
Firsty, we commissioned and art-directed a commercial shoot to capture imagery and motion content and then we put the new brand and assets to work across all channels in line with Junction 32’s agreed marketing strategy and tactics.
The new logo and brand narrative was pushed out far and wide - on TV, social media, digital marketing, email marketing, radio and print ads. We managed everything from writing blog content to creating a Snapchat lense.
On Site Marketing Collateral
Our creative teams worked with the marketing team at Junction 32 to provide on site collateral including signage, site guides and posters.
We also supported the teams on managing internal communications and general centre collateral.
Specific Campaign Creative
Junction 32’s VIP campaign is an excellent opportunity for shoppers to get an extra 20 per cent off their outlet purchases.
ICG took the new brand style and brought it to life for the bi-annual sale event with a wide range of assets including e-newsletter alerts, promotions on social media and website - sign ups.