The Mall Blackburn

Making footfall wishes come true this Xmas

The Mall Blackburn is a community shopping centre owned and managed by Capital & Regional, a UK focused specialist Real Estate Investment Trust.

 

ICG works closely with the in-house marketing team to provide strategic PR, digital marketing, design and event management support.  We support our client to engage with key stakeholders and the local community to put The Mall Blackburn ‘front and centre’ in the minds of people living in the local area.

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Marketing Campaign

 

ICG’s PR, design and social teams delivered a successful campaign to generate footfall and engagement for The Mall Blackburn's Christmas grotto experience, Santa's Fantastical Post Office.

 

We produced creative which was officially launched at an exclusive blogger and influencer event and commissioned video content which was pushed out on social channels. Did we source the bloggers? 

 

We also delivered messaging about late night Christmas shopping, gift wrapping, retailer offers, gift guides and events through print, outdoor, in-centre and online advertising.

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Store Event

 

Debenhams celebrated its 40th anniversary in The Mall Blackburn 17th October 2019.

 

In-store celebrations were complemented by PR as well as paid and organic social content about long serving staff members, key departments and ‘trip down memory lane’ stories. Photography and video narratives brought it all to life.

 

Trading was up by 0.3% compared to 2018 and a company wide performance of -7.6% from  16-18th October

 

Sales figures up by 11.4% on the  anniversary date compared to 2018 and up 18.3% compared to the rest of the group.

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PR and Stakeholder Engagement

 

ICG has been working with The Mall Blackburn since 2010 and we’ve been with them side by side on everything from new store openings to charity partnerships and community engagement.

 

Good relationships with local and regional media as well as key stakeholders help us deliver successful campaigns to promote The Mall as a leading retail and leisure destination that really cares about the people it serves.

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