New Brand Style
ICG worked closely with senior management to evolve the logo and brand narrative.
We simplified the logo to deliver greater impact and work more effectively on digital channels. We retained the warm red of the existing brand and introduced a softer secondary colour scheme in place of flat black and greys.
We took the letter ‘g’ from VGC to introduce a new strapline called ‘go beyond’ - positioning VGC as leading industry debate and going beyond.
Accessibility and Brand Consistency
Given VGC’s broad audience demographic, there was a clear focus on ensuring all elements of the new branding met guidance outlined in the UK Association for Accessible Formats.
It was important that the narrative included the language of everyday use and was easy for people to digest.
All elements of the branding and brand narrative were outlined in a new set of brand guidelines which provided guidance on colour palettes, fonts, typography, photography, icons, infographics and copy style for everything from Powerpoint presentations to client newsletters.
In an organisation where teams are working on sites across the UK, good internal communications are vital to advise, inform and engage.
ICG work with VGC’s marketing team to produce staff e-newsletters with information about safety, project successes, charity partnerships and careers.
We also work with VGC to help deliver internal communications including campaigns about specific topics such as hand safety.
PR and Marketing Support
Our PR team delivers content for a wide range of requirements. We write award submissions, press releases, campaign content, e-newsletters and internal communications.
We have gained a deep understanding of VGC to produce editorial and messaging that really gets to the heart of the matter.
Our PR team also has a vital role in delivering overall project management and marketing strategy support.