Roles and Responsibilities:
- Manage and optimise paid search, display, video, paid social and shopping campaigns (Adwords & Bing Ads)
- Provide tracking recommendations for clients and maximise conversions
- Work with clients to brainstorm ideas and make recommendations
- Edit content and provide website recommendations including the creation of landing pages
- Working with ICG’s marketing teams to create strategies and deliver campaigns
- Produce regular client performance reports and strategic insights
- Take control and be the main lead on all PPC activities
Essential Skills:
- Excellent keyword research skills to identify, build and prioritise essential keyword sets
- Good understanding of digital marketing
- Excellent knowledge of Google Analytics, Google Ads and Bing/Microsoft Ads
Desirable Skills:
- An understanding of social media advertising including Facebook, Twitter, Linkedin & Snapchat
- Agency or big brand background is preferred but not essential
