PPC Manager

ICG is looking for a PPC Manger to work with the wider digital team to create, develop, implement and drive PPC strategies which optimise digital marketing spend to produce high ROI.

You will be joining a dynamic digital team with plenty of opportunity to learn and develop as well as exchange ideas. We are looking for someone who is looking to grow into the role and adapt to new requirements quickly.

Roles and Responsibilities:


  • Manage and optimise paid search, display, video, paid social and shopping campaigns (Adwords & Bing Ads)
  • Provide tracking recommendations for clients and maximise conversions
  • Work with clients to brainstorm ideas and make recommendations
  • Edit content and provide website recommendations including the creation of landing pages
  • Working with ICG’s marketing teams to create strategies and deliver campaigns
  • Produce regular client performance reports and strategic insights
  • Take control and be the main lead on all PPC activities

Essential Skills:


  • Excellent keyword research skills to identify, build and prioritise essential keyword sets
  • Good understanding of digital marketing
  • Excellent knowledge of Google Analytics, Google Ads and Bing/Microsoft Ads

Desirable Skills:


  • An understanding of social media advertising including Facebook, Twitter, Linkedin & Snapchat
  • Agency or big brand background is preferred but not essential

Alongside a fabulous working environment, competitive salary and package and career progression, we offer a number of additional benefits including a pension scheme, staff bonus scheme, 25 days holiday (plus Christmas Eve), annual staff weekend away and lots and lots of cake.


If you are passionate about working in an inspiring and creative environment, please send your CV to careers@icg.agency


Strictly no recruitment agencies.

Why choose a career at ICG?

Be part of a successful agency
Be part of a successful agency

With 10 consecutive years of growth and more than 30 industry awards, ICG is committed to delivering the best creative work possible.

Get to work on a wide variety of projects
Get to work on a wide variety of projects

With over 80 clients in a diverse range of sectors, we offer a great mix of interesting projects.

Competitive, regularly reviewed salary
Competitive, regularly reviewed salary

We monitor industry rates and make sure our staff are rewarded with decent salaries and regular pay reviews.

Benefit from our profit share scheme
Benefit from our profit share scheme

Everyone benefits from our success with an annual profit share scheme, with staff regularly updated on our financial performance.

A workplace with wellbeing at its heart
A workplace with wellbeing at its heart

Voted Active Workplace of the Year, we have lunchtime yoga, a triathlon team and walking groups - all set up in the last year alone.

Free snacks and drinks
Free snacks and drinks

Jaffa Cake fan? Prefer a peppermint tea instead of a builders? We provide the team with a great selection of free drinks and snacks.

Generous holidays and bonus days off
Generous holidays and bonus days off

On top of the standard 25 days of annual leave, we provide Christmas Eve off too and bonus days for long service.

Regular social calendar
Regular social calendar

Trips to the pub, summer BBQs and meals out, the ICG family like to get away from their desks and enjoy social time together.

Annual ICG weekend to Europe
Annual ICG weekend to Europe

We’re quite the jet-setters and enjoy our ICG trips abroad to some of Europe’s finest cities from Prague to Barcelona.

A great working environment
A great working environment

Our office is a vibrant workplace with plenty of creative thinking space and break-out areas including a pool table and darts room!

Pension scheme
Pension scheme

We make sure our team is looked after with the usual benefits including a workplace pension scheme.

And much more!
And much more!

Birthday cakes, charitable fund-raisers, Spotify in every room and a new decked garden area, we’re always looking at ways to improve the agency.

An Intereurope Company