We're hiring! SEO Manager and other digital roles.

We're hiring! SEO Manager and more.

Intro title here


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We work with leading educational providers

Education Providers Education Providers

Encouraging enrolments on results day.


Blackpool and The Fylde College is a provider of further and higher education.


ICG was tasked with supporting the college’s school leaver recruitment campaign - engaging with teenagers and their parents to encourage enrolments around the crucial time of GCSE results day.


We created a narrative that would work effectively across multiple channels and also be a focal point for excitement on campus when students arrived to enrol on their courses.


ICG’s creative and PR teams worked together to get a campaign look that would really resonate with teenagers


See the full case study
School Campaign Intro
PPC conversion cost reduced by

47%

in Q4 2019

Number of PPC conversions increased by

416%

in Q4 2019

Targeted campaign for further education produced conversion rate of

12.8%

in Q4 2019

Marketing Agency Shirt
Marketing Agency Facebook Post
Marketing Agency Large Chair

Insights into marketing in the education sector form somewhere inc. stats


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Education Marketing

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Insights into marketing in the education sector form somewhere inc. stats Placeholder Chart

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Insights into marketing in the education sector form somewhere inc. stats Placeholder Chart
Education Paid Marketing
Total PPC conversion cost reduced by

57%

in 2019

Total cost per lead decreased by

34%

Aug 2019 - Jan 2020

Paid social drives lead generation.


Language Studies International (LSI) teaches thousands of students at its network of schools across the globe. In an increasingly competitive marketplace, it needed to refresh its branding and narrative.


A bold and colourful brand identity came to life on LSI’s 78-page prospectus which was designed using a template format to allow for the English version to be seamlessly translated into 12 different languages.


A dynamic lead generation campaign on Facebook and the Google network was introduced to boost engagement and understand customer behaviours.


See the full case study
Monthly lead generation through FB ads increased by a total of

287%

Education Paid Marketing Graphic
Education Paid Marketing Facebook Post
Education Paid Marketing Working

Insights into marketing in the education sector form somewhere inc. stats


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Rae aut quidunt perum id que repta sitam qui qui idunt ea doluptate molecta quuntis delit laut officiunto doluptatur, sin cum aut accus vellaut reprati inis nima vellore struptibus endiciis esti ut libus eniet lat aut hiliti nist, nimporempe nest eosante molorecabo. Itas et occus et as essime voluptas dus alibus aci consequ ostium nitaquas ipid quatemporum fugia sequi unt voluptaspe doluptate parum earum lab il et volorrori doluptas iusanis erum ipsa del et officta temperisquid exerchil mint dolupta spitatur?


Ceperum eost aditio comnimi, quam fuga. Duci nat excerep erferum quodiste nobis comnihit rehendi psundicipsum quo et apedio.


Andit laboris tiaecum voluptas ute conecto blant et endus et et pe ent, quibusam, voluptas doluptatus natianda sit, velecto tatiora tenihilia verum, cone vendipi tatur, sapedit que percit pla nobis entotaerem dolorro to quateni ssuntur molut pliat vel moluptate dus sed quae voleniscius conem elent harcil illam, odit eat ommolor reic te volupis as eaque

School Campaign intro

XX%

Insights into marketing in the education sector form somewhere inc. stats Placeholder Chart

XX%

Insights into marketing in the education sector form somewhere inc. stats Placeholder Chart

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