The findings in detail
ICG Creative Director and Joint Managing Director Simon runs through the key findings of our survey.
Watch Video
Our clients and colleagues responded to our recent SpringLoaded survey and we are now pleased to share the results.
At ICG we want to make sure we're delivering the right marketing services for our clients and prospective clients post-pandemic. We wanted to discover what the main issues and challenges facing businesses are this year, and how marketing agencies such as ICG can help.
The findings have enabled us to provide a series of bespoke video presentations and downloadable guides on topics that really mattered to you. All focused on helping businesses bounce back better in 2021.
Survey Findings
feel confident about the year ahead
said their marketing plans changed in 2020
The top three requirements when looking for a marketing agency?
What areas of marketing would you like more advice and insights?
"Whilst some sectors have been harder hit than others, we have seen businesses flourish during the pandemic, using lockdown to review and implement change."
Simon Couchman Creative Director and Joint Managing Director
Digital
Accelerating your digital transformation
From chat-bots to AI, virtual events and voice search, Dave runs through some of the emerging digital technologies that are exciting us right now.
Watch Video
Presented by:
David Mallalieu
Head of Digital
Conversion tracking
ICG’s SEO and PPC specialist Ian Wood talks through the goals and conversions your website should be tracking in Google Analytics.
Watch Video
Presented by:
Ian Wood
SEO & PPC Specialist
Email marketing - what you need to know
Here’s a downloadable guide with the top things you need to know about successful email marketing.
Written by:
Hayley Butler
Senior Digital Account Manager
Social
Social media types and how we use them
Abi talks through tips, insights and first-hand findings to help you navigate the ever changing world of social media.
Watch Video
Presented by:
Abi Blundell
Account Manager
Strategy
How much marketing planning are you doing in 2021?
Developing customer retention and acquisition strategies
Actively involved in strategy development, research and tactical planning, Amy talks about developing customer-centric strategies.
Watch Video
Presented by:
Amy Young
Senior Account Manager
In-house or outsource, how to get the best from an external agency
More than 50% of respondents said their in-house marketing resource shifted in the past year. Julie will guide you through getting the most out of a marketing partner.
Watch Video
Presented by:
Julie Hackett
Senior Account Manager
"We work alongside our clients to develop strategies and tactics that are effective and achievable... testing new formats, building confidence and ultimately getting the best results we can."
Julie Hackett Senior Account Manager
Content
What is content?
The word ‘content’ has been around for some time now, and Julie talks about content as key messaging and brand narratives.
Watch Video
Presented by:
Julie Hackett
Senior Account Manager
A quick guide to crisis communications
Crisis communications is a vital part of any PR strategy. Jenny has pulled together a guide on how to work with the media during emergencies.
Download
Written by:
Jenny Clark
Senior Account Manager
Media relations - the impact of the pandemic
Paula shares our experiences of how PR has developed and evolved during the course of the global pandemic.
Presented by:
Paula Holden
Senior Account Manager
2021's social trends and image sizes
Discover the latest social trends and the latest image sizes for Facebook, Instagram, LinkedIn and Twitter - all in this handy guide.
DownloadWritten by:
Gemma Johnson
Digital Marketing Executive