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Our clients and colleagues responded to our recent SpringLoaded survey and we are now pleased to share the results.


At ICG we want to make sure we're delivering the right marketing services for our clients and prospective clients post-pandemic. We wanted to discover what the main issues and challenges facing businesses are this year, and how marketing agencies such as ICG can help.


The findings have enabled us to provide a series of bespoke video presentations and downloadable guides on topics that really mattered to you. All focused on helping businesses bounce back better in 2021.

Survey Findings


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feel confident about the year ahead

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said their marketing plans changed in 2020

The findings in detail

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ICG Creative Director and Joint Managing Director Simon runs through the key findings of our survey.

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The top three requirements when looking for a marketing agency?

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What areas of marketing would you like more advice and insights?

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"Whilst some sectors have been harder hit than others, we have seen businesses flourish during the pandemic, using lockdown to review and implement change."

Simon Couchman Creative Director and Joint Managing Director

Digital

Accelerating your digital transformation

From chat-bots to AI, virtual events and voice search, Dave runs through some of the emerging digital technologies that are exciting us right now.

Watch Video
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Presented by:

David Mallalieu

Head of Digital

Conversion tracking

ICG’s SEO and PPC specialist Ian Wood talks through the goals and conversions your website should be tracking in Google Analytics.

Watch Video
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Presented by:

Ian Wood

SEO & PPC Specialist

Email marketing - what you need to know

Here’s a downloadable guide with the top things you need to know about successful email marketing.

Download
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Written by:

Hayley Butler

Senior Digital Account Manager

Strategy

How much marketing planning are you doing in 2021?

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Developing customer retention and acquisition strategies

Actively involved in strategy development, research and tactical planning, Amy talks about developing customer-centric strategies.

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Presented by:

Amy Young

Senior Account Manager

In-house or outsource, how to get the best from an external agency

More than 50% of respondents said their in-house marketing resource shifted in the past year. Julie will guide you through getting the most out of a marketing partner.

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Presented by:

Julie Hackett

Senior Account Manager

"We work alongside our clients to develop strategies and tactics that are effective and achievable... testing new formats, building confidence and ultimately getting the best results we can."

Julie Hackett Senior Account Manager

Content

What is content?

The word ‘content’ has been around for some time now, and Julie talks about content as key messaging and brand narratives.

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Presented by:

Julie Hackett

Senior Account Manager

A quick guide to crisis communications

Crisis communications is a vital part of any PR strategy. Jenny has pulled together a guide on how to work with the media during emergencies.

Download
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Written by:

Jenny Clark

Senior Account Manager

Media relations - the impact of the pandemic

Paula shares our experiences of how PR has developed and evolved during the course of the global pandemic.

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Presented by:

Paula Holden

Senior Account Manager

If we didn’t cover anything or you’d like further information please drop us an email info@icg.agency or call Peter on 01772 679 383.

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