Posted on 20 Feb 2020
It was great to get the thumbs up from locally based client, the Woody's Group following the launch of their new branding and website.
Whenever a client comes to us, it's usually because they have a specific challenge.
The family business wanted to generate greater awareness of their vast range of building and farm store supplies.
Firstly, we said goodbye to the old brand and developed a modern and simplified identity. We restyled the logo and colour palette, making the most of the 'W' so it worked effectively on digital platforms and social channels.
We created social media assets, new stationery templates, artwork for vans and print adverts.
Meanwhile ICG's digital team worked closely with the team at Woody's to extract detailed information from Woody's database to upload to the website from multiple plasterboard sizes to steel lintels loads, site equipment and types of animal feed.
They also wanted to push their other services to potential customers including bespoke joinery and landscaping.
The client was open to taking best advice about design, layout and navigation - and when the site went live, messages of congratulations came flooding in.