ICG brings integrated thinking to our clients' marketing, delivering joined up creative strategies.

ICG is an award-winning integrated agency based in Preston.

We are proud of what we achieve and accomplish. As a strategic marketing agency, clients benefit from our diversity, experience and capabilities to successfully meet their objectives.

We offer a fully integrated range of in-house services matched by investment in industry leading tools and accreditations.

With over 25 years under our belt, we were voted Global Integrated Digital Agency - Small at Global Digital Excellence Awards 2020.

Create great results

Our in-depth understanding of our clients’ objectives deliver creative campaign strategies that secure tangible results and a positive return on investment.

Create great partnerships

We believe in long-lasting client partnerships built on trust and openness. We like to think of ourselves as an extension of in-house marketing teams.

Create great recognition

We have been recognised by some of the biggest in the creative sector, including Best Digital Integrated Agency (Small) at the 2020 GDX awards.

Has your agency gone missing over the last few years?

At ICG, we got closer to our clients

Retail marketing and placemaking

Rochdale Riverside - View Case Study

Creating an outstanding outlet destination

Dalton Park - View Case Study

Accelerating digital presence

Gexcon - View Case Study

Rethinking marketing channels

Luxaflex - View Case Study

Getting off to a racing start

SRA - View Case Study

Responding to changing needs

Sunbelt - View Case Study

Supporting our local council during the pandemic

Fylde - View Case Study

Encouraging enrolments on results day

Blackpool and The Fylde College - View Case Study

Driving positive change

Intonation - View Case Study

Rebranding core ranges

Vernacare - Comfi - View Case Study

Relaunching outlet to more affluent shoppers

Braintree Village - View Case Study

Scoring a winner with a rebrand

League Football Education - View Case Study

See more case studies

We build great partnerships with our clients

We believe in long-lasting client partnerships built on trust and openness. We work with a diverse range of organisations - if you’d like to join the list, get in touch.

“You guys are hands down the best agency I have ever worked with.”

From the blog

The return of Give Back Fridays

Give Back Fridays is back for its fourth year and we’re starting 2023’s season of giving by visiting some familiar faces back at Fylde Foodbank!

Take five with Erin

She's a seasoned traveller who loves to gig at the weekends. Say hello to Erin in our latest take five with...

ICG’s Wellbeing Week

Breathe in, hold… and breathe out…

Three is the magic number

ICG is delighted to welcome a trio of new client partnerships.

Three cheers for London Designer Outlet’s new website

Ahead of its 10th birthday celebrations, London Designer Outlet (LDO) was in the market for a new, dynamic website.

Blossoming partnership with Alben Landscapes delivers real results

Alben Landscapes came to ICG with a clear set of objectives - to grow the business and create an image that reflected its success.

Take five with Liam

His best friend is a lizard, he loves wheels and engines and once had an unfortunate encounter with Tyson Fury in Morrisons….meet the latest member of our team, Junior Web Developer Liam!

Digital and Marketing Business of the Year 2023

Oh what'a night! ICG took centre stage to pick up the coveted award from the North & Western Lancashire Chamber of Commerce.

GA4 arrived this summer - here's what you need to know

GA4 replaced Universal Analytics in July, so we asked our Digital Marketing Manager to explain what’s new and why you should embrace it.

Inspired by sand and sea for Morecambe Bay Partnership

We created a style that was friendly, warm and accessible with a colour palette inspired by nature.

Plugging into national conversations for the BBSA

We have been supporting the trade body to help create engagement around its campaign, Blinds Make Better.

Powering Sunbelt Rentals’ internal comms for Safety Week

ICG played a central role in helping bring Sunbelt Rentals' Safety Week to life. Find out how we did it.

A site full of Moxy

Creating stand-out on lead generation tactics, calls to actions and testimonials. Take a look at the new website for Moxy Communications

Take five with Beth

She had walked 18 Wainwrights by the age of eight. Say hello to Beth in our latest Take five series.

Celebrating businesses in Lancashire

ICG has been shortlisted for two BIBAs - Digital & Marketing Business of the Year and Service Business of the Year.