Sunbelt Rentals

Strong demand for communications across the business

Sunbelt Rentals is the UK’s largest rental provider.

With over 200,000 items of equipment for rent, its team of specialists provide equipment and managed solutions for a range of markets including construction, industry, energy, infrastructure, government and events.

ICG works closely with Sunbelt’s Rentals marketing and communication teams, helping them engage with internal and external audiences.

From safety campaigns to tender presentations, award entries and intranet content, we are a proactive and responsive partner with a strong understanding of the company’s aims and objectives.

We are proud to be part of the Sunbelt family.

Design support

With more than 4,000 employees and a vision to own the future rental, there is strong demand for communications across the business.

Embedded in the communications team’s processes, ICG works with the client to meet this demand, providing daily design support.

In 2020, ICG supported the rebrand from A Plant to Sunbelt Rentals which included the alignment of 18 specialist divisions under one identity and the introduction of a new logo and new colour palette.

Since then, we have supplied over 1, 500 pieces of creative and built up a detailed knowledge of the business.

We are constantly looking at new ways to create stand-out promotional and communications material.

ICG has supported me on projects right across the marketing spectrum; from strategic plans and tactical activities, social media, websites, customer surveys, tenders …the list is endless.

The ICG team are a really friendly bunch and very creative – importantly they are dab hands at getting it ‘right first time’.
Marketing, Sunbelt Rentals

Internal and external communications

ICG helps deliver multiple communications campaigns across the business.

On a daily basis, we produce and schedule news for the company’s intranet site on topics including company news, awards, incentives, charity partnerhips, job vacancies and staff celebrations.

We also plan and schedule content for high profile campaigns including Sunbelt’s Safety Week and Let’s Move campaigns.

Externally, ICG supports the team with writing and distributing press releases about investments, partnerships, new facilities and case studies.

Building relationships with key sector publications and journalists, we also scope out forward feature opportunities to provide insights and comments on topical industry subjects.

Campaign Support

ICG supports the delivery of Sunbelt’s Safety Week

Due to the size of the business, locations and variety of job types, the campaign needs to be accessible to everyone whether they were working on site, at the depot or in the office.

The campaign has to secure the undivided attention of all to demonstrate the importance of workplace safety.

In 2022, ICG worked closely with our film partners to create four pieces of video content – including a feature film style production based on the poem, Don’t Walk By.

We also researched, wrote and designed a 28-page magazine, created a managers briefing pack and provided regular content for the staff intranet.

A staff survey showed that 72% of employees found all of the content distributed throughout the campaign useful.

Power of Sunbelt Magazine

ICG plays a central role in producing Sunbelt’s end-of-year staff magazine highlighting the achievements of the past 12 months.

Sent by post direct to staff members’ homes, the 68-page Power of Sunbelt magazine is an important piece of internal communications featuring company news and interviews with people from across the business.

ICG supports all stages of the magazine’s production from concept and planning through to editorial, design and layout.

Our marketing team research, interview and write articles while our creative team deliver the design and layout ensuring a dynamic pace and flow, effective use of photography and bold corporate colours to bring the magazine to life.

The response to the publication has been really positive and The Power of Sunbelt continues to go from strength to strength.