Supporting the UK’s infrastructure and construction industry

ICG has provided marketing support to this sector for 30 years

We have a deep understanding of key challenges and opportunities within this broad, diverse and fast moving sector, helping companies as they deliver projects such as HS2, Hinkley Point and Crossrail.

Our teams have forged strong relationships with marketing teams, company leaders and management to help meet key objectives, from driving new business, improving internal and external communications to raising awareness and supporting recruitment.

Working with many leading names in the construction sector, we are here to help, support and deliver.

Clients we have supported over the last 30 years:

Integrated marketing services – one brief approach

ICG provides a comprehensive range of marketing services, which means that you have everything you need from one source. We are a proactive marketing partner and pride ourselves on being an extension of your in-house team.

A dedicated ICG account manager will lead on strategy and project planning to oversee the delivery of all requirements.

From design, content and messaging to digital build, we have the skills, resources and tools to help you engage effectively with your target audiences.

This includes creating business development tools such as tender documents, Powerpoint presentations and exhibition material to social media content, internal communications and trade press PR.

Our experience within the sector means you will be working with a dedicated marketing partner that knows your world.

Creating brand identities that resonate

Creating a brand identity that reflects the ethos of your business and organisation is important.

Most businesses require stand-out from their competitors; they also want it to be visually appealing and enhance and reflect their core values.

With an excellent understanding of the construction sector, we blend our marketing expertise with a real drive to get ‘under the skin of your business’ and focus on your priorities and KPIs.

Our work with VGC, which provides skilled people and deliver civil engineering projects – is a good example of delivering a brand refresh.

With a large workforce working on major infrastructure projects all over the UK, we need to ensure that content is digestible on mobile, reflected a diverse team and is easy to understand.

Find out more about how we helped VGC

Delivering effective campaign messaging

Supporting companies engaged in construction projects, we recognise the importance of making sure people go home safely every day.

From hand safety campaigns to raising awareness about buried services as well as full scale, week-long safety initiatives, we support companies in promoting safety to teams working across depots, construction sites and within office and warehousing facilities.

In partnership with the SHEQ (Safety, Health, Environment and Quality) teams at Sunbelt Rentals, we have created feature style films and animations, staff magazines and content for the staff intranet for their Safety Week.

We have also worked on safety campaigns, including posters, newsletters and roadshows for Telent, VGC and Speedy Hire, giving us a real insight into the importance of communicating safe working practices, critical control checks and positive mental health awareness.

Maximising funding opportunities and regulatory changes

Like many sectors, regulatory changes can have a huge impact on businesses, providing new opportunities and funding streams.

We support companies to react effectively to changes so they can be prepared to support compliance and help them engage effectively with potential new customers.

Our work with Hamilton, one of the largest and longest-standing specialist facade contractors in the UK, is a great example.

ICG delivered strong results for Hamilton in a campaign to engage with housing associations, local councils and major contractors.

Hamilton wanted to promote its services and expertise in response to the Government’s Social Housing Decarbonisation Fund – a multi-billion pound fund to decarbonise social housing stock over a 10 year period.

An integrated strategic marketing campaign was created and delivered to place Hamilton in front of key decision makers.

““With the deadline for funding approaching, we tasked the teams with really ramping up efforts, with a clear focus on highlighting our experience and capabilities to key decision makers.”

The results have been incredible in a very niche market and we’ve had great feedback.”

Director, Hamilton

Spreading the ESG message

ICG supports businesses to highlight their Environmental Social and Governance policies and communicate them to key stakeholders.

ESG is the collective term for an organisation’s impact on the environment and society, as well as how it is governed in terms of leadership, decision making and fair treatment of employees.

Increasingly important across the supply chain, we understand that in today’s competitive marketplace it might be the difference between a successful tender or a lost contract.

We recognise the importance of businesses in the construction sector helping their customers achieve sustainability goals.

Whether it’s reducing emissions or helping communities thrive, we help bring ESG to life through strong and easily accessible messaging and visuals that can generate traction with multiple audiences.