ICG in the good books

It was all hands on deck at ICG to promote this year’s Gladfest, the annual literary festival at Gladstone’s Library.

Now in its third year, Gladfest welcomed a selection of high profile and internationally renowned writers to showcase their work. The library also hosted craft fairs, children’s activities and welcomed visitors to its boutique bookstore and bistro, Food for Thought.

ICG’s design team produced a suite of promotional collateral for the event including an informative leaflet, social media graphics, posters, outdoor banners, tickets and even jute tote bags for guests to take home, which collectively incorporate all elements of Gladstone’s distinctive brand identity.

An e-shot was designed and built by ICG’s digital department to create further awareness of the event whilst the PR team pushed press releases out to generate local and national coverage.

To find out more about Gladfest and the library’s forthcoming micro-literary event, Hearth, at the end of October, visit www.gladstoneslibrary.org.