New year, new identity

Last year the North and Western Lancashire Chamber of Commerce updated its identity to keep in line with the British Chambers of Commerce brand guidelines so called upon ICG to roll the new look out across the business ready for the new year.

Everything from the new brand, which includes a simple flower logo, a selection of primary fonts and a colour palette a rainbow would be jealous of, has been utilised by ICG creating a suite of eye catching collateral.

From stationery, badges and business cards to social media graphics, signage and brochures, ICG have even designed items which can be developed by the chamber, such as powerpoint templates and membership forms.

Linking to Lancashire’s credentials, ICG’s design team used red as North and Western Lancashire Chamber of Commerce’s core colour, assigning other key colours to the different services offered by the business.

Implementing the new look across the various platforms really brought together the identity of the business giving the organisation a fresh look for 2016!