Posted on 24 Apr 2024
Creating a contemporary brand update that reflects a company’s strong heritage can often pose a challenge, yet it's a task ICG embraced for our long standing client, Huntapac.
The family-run farming business has been growing and harvesting vegetables across the UK for over 80 years and the iconic red logo on its fleet of trucks is instantly recognisable.
The business has grown beyond farming to incorporate packaging, transportation, delivery and most recently its innovative range of vegetable powders, Homeground.
The new brand needed to reflect how Huntapac was evolving, and the creative brief to our design team was to create something that was bold, eye-catching and reflected the company’s heritage and personality.
The results? A nod to its core product, carrots, is featured as a silhouette within the brand name in a sans serif typeface in the company’s signature red. Simple, yet very effective.
Once the brand was agreed, ICG’s digital team designed and created a new website with a clean, concise layout in crisp colours that reflect the freshness of Huntapac’s vegetables.
Illustrated graphical devices including tractor trails are featured throughout the website, reflecting Huntapac’s homegrown roots.
Fully mobile optimised, with a user friendly navigation menu that highlights its range of services, the website met and exceeded client expectations.
Take a look at the new site here.
Will Hunter, Operations Director at Huntapac said: “We are thrilled with our new branding - sticking to our roots and heritage while adding an element of personality.
“I love seeing the new logo out on the road on our trucks and we’ve received plenty of positive feedback about our new website!”
What’s next for Huntapac? A celebratory logo to mark its 50th anniversary of supplying to Tesco!
If you’re looking for a refresh, or a completely new perspective on your brand, our experienced and passionate design team are here to help.
