Online sales continue to soar

Our digital team is celebrating another successful year of online sales for client EPSL Educational Printing.


For the fourth consecutive year has recorded an increase in web sales across its huge range of printed educational products.


The site, which was designed and built by ICG, now accounts for over 11 per cent of total company sales, up from 5.5 per cent in the first year.


On-going on-site optimisation ensures the team continually look to improve the customer journey, reducing bounce rates and increasing basket conversions.


Additionally our data-driven SEO and PPC strategy, regular e-marketing and growing social media presence for the client have all contributed to the uplift in orders and marked growth in the purchasing of ancillary items.


With plans afoot for new products and upgrades, we’re looking forward to an exciting 2020.