Posted on 21 Jan 2020
ATEC Engineering Solutions has a dedicated web page called 'evolution' chronicling its roots back to the post Second World War period.
With more than 50 years' experience in the design, manufacture and support of complex electronic and electro-mechanical based control and monitoring equipment, ICG has helped position the engineering company for the next stage of its journey.
Working closely with ATEC's management team, ICG evolved the brand with a subtle name change to enhance the company's technical engineering capabilities.
The new identity has been rolled out across a new website, literature, exhibition material and email marketing.
ICG's Creative Director Simon Couchman explained.
"ATEC has this incredible history and works in a very specialist field of engineering. They wanted new branding to reach new customers and complement their existing customer base in the aerospace and defence sectors.
"The name has evolved from AT Engineering Controls to ATEC Engineering Solutions retaining the blue colour palette with turquoise to bring interest to the logo.
"We also organised a photoshoot to populate the website with pictures of their own engineers instead of using stock photography.
"It also works really well on the Who's Who page to bring out the expertise and personalities of the senior management and customer engagement team."