04 Sep 2020Black Friday Planning and Predictions
Now’s the time to plan for Black Friday, get ahead of your competitors and develop campaigns ahead of the start of Q4.
10 Jun 2020Social Media - Prepare to Thrive
We've all been spending lots of time on our phones and computers, possibly more than we'd care to admit, over the past few months during the COVID-19 pandemic. Are we reaching peak fatigue for social media and digital communication?
28 Jan 2020The rise of Social Ad Spend
In our latest blog we take a look at the rise of digital ad spend, what's new and what we can expect to see in 2020.
11 Dec 2019Take five with... Kyle
I'm a Junior Web Developer, which means I build and maintain websites for a wide variety of clients. I also rely on Tony's (one of our Web Developers) wisdom when it comes to something that might be a little too complicated for my skills set.
25 Nov 2019Take five with... Iain!
As the SEO and PPC specialist my role is to try and improve the clients visibility online, including driving leads and sales for their websites. This can involve digital advertising on Google and Bing or via paid social media advertising. I also help to improve our clients organic listings online.
07 Mar 2019Sharing knowledge and expertise for #IWDFestival2019
ICG will be staging a series of workshops at the Fylde's first International Women's Day Festival this Saturday.
21 Jun 2017Is your website mobile ready?
In the last few years the web has seen a big shift from desktop to mobile resulting in a large number of online searches launched via mobile devices.
03 Apr 2017Track Events with Google Analytics
Last time we discussed how to see if a user completed an action by using a "thank you" page. But what if your website doesn't have forms of a "thank you" page?
21 Feb 2017How to Track and Evaluate changes using Google Analytics
With data about website visits and most popular pages firmly under our belt, we are now going to take a look at how to track and evaluate any changes to your website.
13 Jan 2017Should you be using Google Analytics?
Google Analytics is the most commonly used website monitoring package, but do you know what it can do for your website?