Our Blog | Digital insights

04 Sep 2020

Now’s the time to plan for Black Friday, get ahead of your competitors and develop campaigns ahead of the start of Q4.

10 Jun 2020

We've all been spending lots of time on our phones and computers, possibly more than we'd care to admit, over the past few months during the COVID-19 pandemic. Are we reaching peak fatigue for social media and digital communication? 

28 Jan 2020

In our latest blog we take a look at the rise of digital ad spend, what's new and what we can expect to see in 2020.

11 Dec 2019

I'm a Junior Web Developer, which means I build and maintain websites for a wide variety of clients. I also rely on Tony's (one of our Web Developers) wisdom when it comes to something that might be a little too complicated for my skills set.

25 Nov 2019

As the SEO and PPC specialist my role is to try and improve the clients visibility online, including driving leads and sales for their websites. This can involve digital advertising on Google and Bing or via paid social media advertising. I also help to improve our clients organic listings online.

07 Mar 2019

ICG will be staging a series of workshops at the Fylde's first International Women's Day Festival this Saturday.

29 Aug 2017

How big is too big for Google?

21 Jun 2017

In the last few years the web has seen a big shift from desktop to mobile resulting in a large number of online searches launched via mobile devices. 

03 Apr 2017

Last time we discussed how to see if a user completed an action by using a "thank you" page. But what if your website doesn't have forms of a "thank you" page? 

21 Feb 2017

With data about website visits and most popular pages firmly under our belt, we are now going to take a look at how to track and evaluate any changes to your website.

13 Jan 2017

Google Analytics is the most commonly used website monitoring package, but do you know what it can do for your website?

20 Dec 2016

After a record year in the Digital department, look out for a new series of blogs, starting in January, designed to help businesses make the most of their online presence.