The ICG Marketing Survey 2024

Thank you to everyone who took part in the fourth edition of the ICG Marketing Survey. We asked the questions, analysed the answers and now we’re excited to share the results with you.

Over this past year, there have been ever-increasing challenges with the economic climate and current world affairs. This is reflected in the responses with a lot of marketers just planning for the quarter ahead rather than a full year.

Although 45% of respondents are still feeling confident about the year ahead, the other half are unsure and just seeing how the year goes.

Therefore, as an agency, we are taking these findings and responding to our clients needs, ensuring that we are responsive, proactive and providing fair value for money.

Thank you again to everyone who took part.

Download the ICG Marketing Survey 2024