Our integrated approach ensures we consistently engage with consumers across a number of channels - online, print, OOH, email, or via social.
We align great creativity with omnichannel delivery to achieve your business goals.
A great brand narrative elevates messaging, engagement and perceptions - and ICG has delivered projects that make this happen time and time again.
From seasonal campaigns that grab people's attention to equipping companies with an identity that takes them to the next level, ICG is a results-driven creative partner that looks beneath the surface to understand the key business challenges.
Whether we are delivering the brand assets for a 48-sheet, a Twitter advertising campaign or a corporate brochure, we have the collective resource to meet tight deadlines and draw on a wealth of creative knowledge.
ICG delivers intelligent, data driven marketing solutions. We take a collaborative and innovative approach to getting the best outcomes.
Working closely with the client, we examine the rationale, the data and the user experience to create smart digital strategies aligned to marketing objectives.
With more spend being diverted onto digital platforms, our team of back-end and front-end developers are proven with a diverse portfolio.
The team has the expertise and experience to deliver innovation that gets results, continually backed by our investment in research and development.
Reaching out to new audiences, making a website work smarter or generating more traffic.
ICG guides clients through the complex and constantly evolving digital space to maximise opportunities and plug into emerging technologies that benefit SEO and PPC efforts.
Using a data driven approach, we help clients prioritise website improvements and gain user and customer insights - looking at past and current performances, carrying out competitor analysis and testing and monitoring strategies.
We support clients on wider industry issues such as promoting pages by ethical methods and advising on Google updates.
Being social has never been so valued - and ICG digs deep to see exactly what it means to your business.
Like all things digital, socials never stand still. Capabilities and demographics shift constantly, providing new opportunities to engage, experiment and target.
Live socials from events, creating strong organic content, engaging with followers and monitoring responses are just some of the typical areas of expertise.
Social advertising gives clients the confidence to try new things without committing major resource and campaigns can be easily monitored and manipulated in real time to ensure they are reaching the right people at the right time.
Telling a story, creating a brand narrative or developing key messages.
Different sectors have different challenges and we work hard to 'get under the skin' of businesses. Whether that's hitting the nationals before the summer holidays, promoting a company's expertise through authoritative comment or delivering incisive content for marketing collateral.
With the tools to reach out to journalists, social influencers and bloggers across a broad spectrum of titles and platforms, the team builds relationships with clients and journalists to generate great results.