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Rethinking marketing channels

Luxaflex is a leading European manufacturer of window coverings.

ICG worked alongside its marketing team to navigate the constantly changing impact of Covid-19.

To ensure continued brand awareness and maximise lead generation, we re-evaluated our target audiences and digital marketing channels to deliver content through link building, email marketing and programmatic advertising.

Assuring and informing customers during Covid

With the brand’s production temporarily stopped and planned marketing activity put on hold, ICG switched tactics to focus on highlighting the importance of social distancing measures, whilst opening safely to welcome potential customers back through the doors.

Working closely with the team at Luxaflex, ICG produced a suite of marketing collateral including posters, signage, badges and social assets, which were distributed to each of the showrooms for both customer-facing communication and their online dealer portal.

Influencing new products

ICG supported the the launch of Sonnette, a new energy efficient roller blind with a blend of activity including sourcing and curating influencer opportunities to launch and promote the new collection.

ICG targeted interior and tech influencers from across the UK with strong outbound reach and high domain authority, enhancing our link-building objectives. The activity concentrated on highlighting the key benefits of the Sonnette product to key target audiences groups. Results were extremely positive with strong sales at launch and high traffic to the Luxaflex website.

Keeping dealer network informed

Luxaflex blinds are sold via a network of showroom dealers across the UK and Ireland. ICG supports this network with geo-targeted digital campaigns, localised advertising as well as toolkits of assets for social media channels.

We also design and create the Luxaflex magazine, Lines. ICG is responsible for writing the articles and managing the project through to completion.

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