Posted on 21 Jul 2023
We were delighted to celebrate the launch of a new website for Moxy Communications.
Moxy is on a mission to help people to think differently and communicate better, providing consultancy advice to support people’s individual – as well as their organisation's – needs.
ICG’s design, digital and marketing teams worked closely with founder, Suzanne Edmond, to create a new online presence, replacing a microsite we had created when the consultancy was first launched 18 months earlier.
After 20 years working in international, corporate, government and charity communications, Suzanne was clear that she wanted to think differently about the website. The brief was to be brave, bold, and different.
Having previously developed Moxy’s brand, we wanted to ensure stand-out on lead generation tactics, calls to actions and testimonials. We also provided a fresh pair of eyes on the narrative and advice on PR activity.
The website looks great and we had some excellent client feedback.
“The ICG Team has an amazing ability to take an idea in my head and make it into a (fully functioning) reality! I wanted to create a website that captured how we’re thinking differently about all aspects of consultancy at Moxy, and the product didn’t disappoint.
“As a small start-up getting the right support is crucial. It can so often feel like you’re doing everything alone. So having creative partners who care as much about your brand as you do means everything.
“Over the last decade, whether working in a FTSE25 company, a Charity Trustee Board or creating my own consultancy from scratch, ICG has treated every project I’ve had with the same importance. I’d be lost without them.”
Suzanne very kindly rewarded our teams with a chocolate hamper full of delicious goodies - enjoy an unboxing moment. As you can imagine, there was a lot of excitement and the contents did not last long!