Posted on 19 Dec 2023
We were thrilled to support Fylde Council's festive campaign, encouraging people to shop locally on the Fylde coast and support independent retailers during the holiday season.
We began planning early to capture the essence of the Fylde festivities leading up to Christmas. Collaborating closely with the client, a videographer and local businesses, we produced captivating videos showcasing each town—St Anne’s, Lytham, and Kirkham—as well as a collective video promoting the entire Fylde coast.
Recognising the importance of content in a marketing campaign, we aimed to encapsulate the spirit of the towns through video, intending for it to be shared on social media, the website and to remain relevant for years to come.
In addition to the main videos, our digital marketing team created engaging reels for Facebook and Instagram, being shared not only Fylde's social media channels but also independent retailers. We strategically placed adverts in key publications, such as the Visit Lancashire Christmas campaign and Lancashire Life festive issues, featuring eye-catching artwork alongside editorial content.
Complementing our video and design efforts, we executed a PR campaign to publicise events throughout the Fylde, emphasising free parking, scheduled events and light switch-on celebrations - providing crucial support to local retailers.
As we celebrate the campaign's success, we look forward to reviewing feedback and footfall figures in the new year, assessing the overall impact on the Fylde Coast.
Alex Scrivens, Corporate Performance & Engagement Manager, Fylde Council spoke about the campaign: “I wanted to just take a moment to express my sincere gratitude for the fantastic work of ICG, Jason and our Comms team in producing these epic marketing videos. The final product exceeded my expectations and I am thrilled with the results.
"The attention to detail, professionalism and creativity has been evident throughout the entire process. From the initial concept to the final edit, above and beyond to ensure that the vision was brought to life in a compelling and impactful way. I know this video will receive positive feedback from residents and stakeholders, super confident that it will help us achieve our Xmas marketing goals.
"Thank you again for the exceptional work team!”
Well, we’re certainly feeling festive now, thanks to the team at Fylde Council for trusting us with this fantastic campaign.
