Posted on 09 May 2024
Getting into the hearts and minds of people looking for modern and stylish apartment living on the Lancashire coast is the focus of a marketing strategy for property company, Chandler Homes.
Our brief was to put their latest development, Forest Gate in Lytham - a collection of 27 luxury apartments - on the map to generate interest and sales.
With a clear understanding of the range of potential buyers, we wanted to tap into two audiences - local and North West, making the most of Lytham as a go-to coastal destination.
We created a new look for Forest Gate with a Scandinavian style muted colour palette to reflect the elegance of its interiors and its collaboration with BoConcept, designer furniture and interior design.
The brand style has been featured across a suite of marketing materials including a new website, brochure and social media assets including images and videos.
Organic and geo-targeted paid social media campaigns are now in full flow in preparation for a new show apartment launch on 25-26th May.
Michael Davies, of Chandler Homes, said: “We instructed ICG to develop and advise on a marketing strategy for our new residential development.
“From the outset they were able to offer a fresh, dynamic approach, they completely understood our vision and were able to offer a complete marketing service using all their in house talent.
“Efficient, reliable and accommodating, they have a friendly approach that makes working with them a real pleasure. We would have no hesitation in recommending them and shall certainly be using them again.”
Take a tour of Forest Gate and peruse these luxury apartments of distinction here.
