Posted on 20 May 2014
Described as the 'Rolls Royce' of folding doors, aïr is a new and exclusive collection of high quality, engineered bi-fold, lift and slide doors produced by Everglade, one of the UK's leading providers of windows and doors.
After creating the initial aïr logo with a specialist brand consultant, Everglade turned to ICG for the design element of the project.
ICG developed the final brandmark, from which the design team was tasked with creating the visual identity and personality for the brand, that would reflect the range of high-end, bespoke doors.
In order for aïr to stand out in the busy marketplace, ICG sourced a bank of aspirational lifestyle images to reflect and communicate the aïr brand values in a sophisticated and engaging way.
aïr was officially launched at the G13 Awards, a specialist event for the glass and glazing industry, following an online and print teaser campaign. A Private View event followed, for which ICG designed a small number of etched transparent acrylic invites which were hand delivered to a select number of key invitees.
At the event, each guest received a black box - an exclusive launch pack - containing the aïr product brochure, a chrome USB stick and 'The little book of aïr facts' infographics booklet.
ICG has also developed the website, press and online banner adverts and accredited retailer materials to continue to raise awareness of aïr products and to establish it as a well respected brand, both within the glazing trade and amongst the consumer audience.