Posted on 07 Jul 2014
International freight and cargo operator, Brunel Shipping, called on ICG for an update of its existing brand identity.
The re-design had to capture the essence of Brunel Shipping and provide consistency and coherence across the whole brand.
ICG created a distinctive masterbrand logo - a solid red 'B' alongside 'Brunel Shipping' - which is now the company's universal signature across all communications.
In addition to the core brand, ICG devised a set of sub brands to showcase Brunel Shipping's four key sectors - Freight Forwarding, Project Cargo, Customs Clearance and Road Freight Services - which features simple, engaging, high quality imagery and conveys the brand values of Brunel Shipping.
Once Brunel Shipping's visual style was identified using consistent colour, typography, imagery and tone of voice, ICG rolled this out across stationery, business cards, exhibition stands and banners.