Posted on 18 Mar 2011
ICG PR got into the swing of Comic Relief with our client The Mall Blackburn.With staff and retailers from the £66m redeveloped shopping centre dressed from head to toe in red and some strategically placed stocks outside Blackburn’s iconic Clock Tower, we got moving to invite the local press to get involved.The Lancashire Telegraph sent a photographer to catch general manager Loraine Jones in the stocks and BBC Radio Lancashire sent on the road reporter David Bailey to come and cover the event.As the day went on crowds gathered and willing volunteers took to the stocks to raise money for very worthy causes in Africa and the UK.Elsewhere in the county another ICG PR client, Scott Rees & Co Solicitors in Skelmersdale, were busy selling cherry ‘red nose’ cupcakes, which went down a storm! Photographs of the frivolity were sent to the local press for inclusion in their Comic Relief round-ups.Well done to everyone that got involved!
