Posted on 27 Sep 2011
It was a day of fun, fashion and famous faces for the ICG PR team as they provided event support to client The Mall Blackburn at its official launch.
We were on hand to coordinate the movements of Coronation Street stars Katherine Kelly and Chris Fountain as they signed autographs, posed for pictures and took to the stage to introduce the fashions shows that took place.
Interviews with shoppers from across the country were also carried out by the team and will used to gain press coverage in titles in The Mall's catchment area and beyond!
Thousands of people flocked to The Mall Blackburn throughout the day to celebrate the completion of the £66m redevelopment and the ICG PR team will continue to work with the shopping centre to promote everything it has to offer on the run up to the festive period.