Posted on 01 Dec 2011
ICG's work has been featured in a study of logos, icons and mascot designs from across the world.
A total of 16 logos produced by ICG on behalf of a wide variety of clients have been featured in Logology2 The Wonderland of Logo Design - a stylish book featuring case studies, comment and an extensive collection of work by designers.
Logos by ICG for companies, products and events that have been showcased include Central Fitness, Central Skills and Central Sports, League Football Education, Progression 2008, Intonation and BiProduct Recovery.
They are split up into different sections of the book according to shape, structure, palette and content; the details of the companies which have created them are also featured so it's great to see an ICG name check!
In a forward to Logology2 by Belgium designer, Frederic Vanhorenbeke, he explains how a strong brand identity has a huge impact on business.
In many cases, the process of branding can bring the client to the total redefinition of what the company is and what they do...a strong identity is one of the key ways to help people understand their offer and to differentiate themselves in a difficult marketplace...
A copy is also available here at ICG!