Posted on 08 Apr 2010
A new retained account win at ICG will see us all flexing our creative muscles.
Central Training, one of the UK’s largest training providers to the active leisure industry, operates Central Skills, Central Fitness and Central Sports.
ICG has been working with the company on a project basis for over three years and management at Central Training signed up to a retained contract after the successful completion of its ‘Update’ newsletter in March.
We will be working on all marketing and public relations activities and initial projects include promoting a charity fundraising scheme at St Helens based Central Fitness sports, fitness and training centre and raising awareness about upcoming open days for apprenticeship programmes run by Central Skills in Wigan.
Denise Dawson, ICG’s Managing Director, said: “"We have built a very strong relationship with Central Training and its division over the years and we are delighted that they have joined our retained client list.
“"Our design, marketing and PR teams will work very closely to devise a strategic plan that will allow maximum return on investment for the company.”"