Posted on 27 Sep 2012
When the UK's largest independent distributor of computer components, peripherals and consumer products launched its inaugural exhibition for leading vendors and key customers, it turned to ICG for creative, digital and event support from start to finish.
The exhibition, which was entitled 'Evolution -- The future of gaming and technology' required a brand identity that would attract potential exhibitors and delegates and this was achieved by using recognisable gaming characters as well as technology style colour palettes and fonts. This branding was rolled out across the www.evolution-expo.co.uk website and targeted e-shots designed to introduce and raise awareness about the event. Online and offline promotions, including trade press advertisements and web banners, were also devised as part of the marketing strategy.
Other essential marketing collateral included an exhibitor's manual, event guide, artwork for VIP's exhibition stand, material such as colour co-ordinated lanyards, flags, banners, signage, animation for onsite screens and branded beer mats, table decorations, menus and banners for the celebratory evening event. Members of the ICG team were also on hand throughout Evolution to assist with the smooth running of the event and oversee photography and video recording.
Evolution was a resounding success and plans are already underway for the 2013 exhibition!