Posted on 08 Jul 2011
When two ICG clients came together to host a really wild event for Lancashire families our PR team was on hand to spread the word and bring in the crowds.
We arranged for Blackpool Zoo to take its popular Zoo to You programme to The Mall Blackburn on Sunday 26th June and coverage on the run up included The Daily Telegraph website, Lancashire Telegraph, VisitBlackburn, Lancashireone.com, Click Lancashire and Wherecanwego.com
The event was hailed a huge success and children from across the county queued up for their chance to get hands on with Cyril the Madagascan Hissing Cockroach and learn more about animal artefacts including skulls skeletons and shed skins.
The PR team also arranged the photography and wrote targeted post event pieces aimed at press in the areas surrounding both The Mall Blackburn and Blackpool Zoo.