IVECO is a global manufacturer of light, medium and heavy commercial vehicles.
ICG works in partnership with the in-house team to create and deliver digital marketing and robust PPC and SEO strategies. We focus on supporting IVECO’s network of 16 dealerships across the UK as well as working directly alongside the marketing team at IVECO UK.
We manage the website for IVECO’s dealership network, ensuring all content is consistent with IVECO’s head office marketing strategies.
We built the website with a custom-built content management system allowing varying degrees of access which enables the dealers to update their own microsites independently.
Accelerated mobile pages were introduced after detailed analysis of customer user journeys and monthly website audits ensure the website is technically optimised in line with Google Algorithm updates and best in class SEO standards.
Robust PPC and SEO strategies focus on delivering high levels of conversions such as ‘book a test drive’ while reducing click-spend based on user-radial targeting and remarketing tactics.
ICG regularly updates the website with vehicle launches, quarterly promotions and special offers about new products and customer benefits.
When collateral is uploaded, we ensure all assets are alt-tagged and file size optimised to aid search visibility.
We used a blend of search and display campaigns to promote new products and opportunities including the vans and light vehicle range as well as IVECO’s signature DriveAway programmes.
ICG also supports the dealerships with product launches providing a range of marketing collateral including datacards, pop up banners, flags and petrol pump advertising.