IVECO UK

Driving vehicle sales by the truck load

IVECO is a global manufacturer of light, medium and heavy commercial vehicles.

 

ICG works in partnership with the in-house team to create and deliver digital marketing and robust PPC and SEO strategies. We focus on supporting IVECO’s network of 16 dealerships across the UK as well as working directly alongside the marketing team at IVECO UK.

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Website

 

We built and manage the website for IVECO’s 16 strong dealership network, ensuring all content is consistent with head office marketing strategies.

 

The website was created with a custom built content management system which allows varying levels of access and enables the dealers to update their own microsites independently.

 

ICG regularly updates the website with promotions to attract new customers.  Accelerated mobile pages were introduced after detailed analysis of the user journeys.

 

Working in partnership with IVECO's central office we integrated GDPR compliance.

 

  • Website traffic for 2019 is up by 36%
  • Increase in average visit duration by 14%
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SEO and PPC Campaigns

 

We deliver robust PPC and SEO digital marketing strategies which focus on delivering high levels of conversions while reducing click spend based on user radial targeting and remarketing tactics.

 

A blend of search and display campaigns delivers brand presence and conversions while monthly audits of the website ensure it is technically optimised in line with Google Algorithm updates and best in class SEO standards.

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Marketing Support

 

ICG has worked with IVECO’s dealership network to help them make the most of national marketing campaigns.

 

With the launch of new vehicles, we have produced direct mail campaigns to promote new  launches as well as maximise opportunities with target audiences. 

 

As a result of our strong relationship with IVECO, we were also appointed directly by Walton Summit and Northern Commercials dealerships to support their wider marketing activities including digital marketing.

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