House builders make their home with ICG

ICG has worked in the new build sector for over 20 years.

We know the new build sector is highly competitive. So, how do you create marketing ‘stand out’ so a buyer chooses one of your plots instead of a home in the neighbouring development?

That’s where we can help. ICG is a strategic marketing agency with experience of working in the new home-building industry. We can help drive and deliver marketing campaigns so you are ‘front of mind’ among target audiences.

Changing trends and customer behaviours

At ICG we help clients build customer relationships, reacting quickly to changing market conditions such as interest rates as well as keeping abreast of initiatives offered from both Government and other housebuilders.

In rapidly changing times with the predictable rulebook being rewritten, an agile full service marketing partner will help keep ahead of the competition and reach out to buyers from all demographics.

From home-office spaces to environmentally-conscious heating, it is important to create content that is relevant, engaging and informative. Whether you have a single site or multiple sites regionally and nationally, it has never been more important to create compelling marketing narratives that really plug into current trends and feelings.

Emotive marketing materials that sell homes

With towns and villages competing for the same prospective homeowners, cutting through the noise to achieve ‘stand out’ is not always easy. A good marketing agency will work hard to understand your target audience and demographics, local and regional market conditions and competitors.

At ICG we support everything from top level marketing and brand strategies to show home launches and seasonal campaigns. Creating a consistent look and feel across all your customer touch points is vital.

Both in the physical and digital worlds, ICG steps through the keyhole to deliver emotive marketing materials that sell homes and engage with people from the very start of the customer journey. We commission impactful photography, design aspirational literature and plan social content that educates and influences.

“It has never been more important to create compelling marketing narratives that really plug into current trends and feelings”
Julie Hackett – ICG

Enhance your digital presence

Reaching out to customers on Facebook for a last plot sale. Creating a seasonal Instagram campaign to celebrate Halloween or promoting virtual showhome tours via PPC advertising.

The opportunities in the digital world never stand still. Social channels continue to develop new functionalities that create exciting opportunities for engagement and conversions.

Websites are often the first port of call for fact-finding and to begin the long process of nurturing high spending customers. Delivering a strong user experience that is fully tracked, linked and packed with interesting and unique content will deliver a strong return on investment.

As your marketing partner, we can support digital marketing strategies; from Google search and display ads to creating animations, virtual tours, blog content and assets for third party sites such as Rightmove and Zoopla.

“How new homes are marketed has also been transformed, giving developers a multitude of ways to attract new buyers.”

Being part of the community

Developing strong community connections helps assimilate new build developments into existing communities.

Our work to support house developer, Kier Living saw the team get involved with many community initiatives including a children’s Lego building competition at a local library and getting a new parkrun off the starting blocks.

One of the highlights was some great community engagement after the sponsorship of a local arts competition coincided with one of the winners being featured on Sky Arts’ Landscape Artist of the Year 2019.

Plugging into feedback and ideas from sales teams on the ground also led to involvement with music events, agricultural shows, Christmas carol concerts and youth football teams.