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Creative concepts spring into life!

Creative concepts spring into life!

Posted on 11 Apr 2014

ICG's creative new season designs are 'springing' up across the country for retail client Realm's shopping outlets.

After art-directing a stylish outdoor photo shoot to showcase spring products, the design team created concepts for leaflets, flyers, billboards, six sheets and translated these onto online portals.

Crisp, fresh designs carry key sales messages appropriate for the relevant target audiences for each of the centres and the results are stunning.

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